Ladies of NYC, I have an important PSA.

@_arieldlopez

12.4K followers · usually 624 views a post

Views

92.5K

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8.0K

Comments

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SoundTikTok sound · original sound - _arieldlopez

Why it worked

The video uses a relatable, humorous, and aspirational tone that taps into a specific cultural moment in NYC, making it highly shareable for the target demographic.

Summary

A woman gives advice to women in New York City to go outside during Tech Week to meet men. She highlights the warm weather and the finals as reasons to be out and about.

Structure

1Addressing the audience
2Delivering the PSA
3Explaining the reasoning
4Giving a call to action

Call to action

Go watch the game, get a tech bae, put yourself in position.

On-screen text

Ladies of NYC

Transcript

Ladies of NYC, I have an important PSA. Your husband is outside, girl. Yeah. You can find him this week. It's Tech Week, the finals are happening, it's going to be above 80 degrees all week long. Go watch the game, get a tech bae, put yourself in position. It's your time now.