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Hook
And Jim Crow is Back
@_arieldlopez
12.4K followers · usually 624 views a post
Views
33.5K
Likes
8.5K
Comments
216
Shares
599
Why it worked
The video leverages a powerful, culturally resonant quote from a respected historical figure to tap into current political anxieties, driving high engagement through shared sentiment.
Summary
The creator recites a quote by James Baldwin regarding the experience of being Black in America. The video serves as social commentary on current political and racial issues.
Structure
- 1Introduction of the quote
- 2Recitation of the first half of the quote
- 3Recitation of the second half of the quote
- 4Emphasis on key words for emotional impact
On-screen text
And Jim Crow is Back
To be black in this country and be relatively conscious is to be in a rage almost all of the time.
Transcript
To be black in this country and be relatively conscious is to be in a rage almost all of the time. To be black in this country and be relatively conscious is to be in a rage almost all of the time. To be BLACK in this COUNTRY and be RELATIVELY CONSCIOUS is to be in a RAGE ALMOST ALL THE TIME.
Original caption
James Baldwin never lied #BlackTikTok #supremecourt #voting #fdt
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