Most videos don't fail because of the hook, they fail because of this one thing.

@gracierosesmm

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SoundTikTok sound · Gypsy - Instrumental

Why it worked

The video provides actionable, high-value educational content that directly addresses a common pain point for creators, delivered with high-energy pacing and clear visual examples.

Summary

The creator explains that video failure is often due to poor retention after the hook rather than the hook itself. She provides three tips to improve retention: using visual resets, varying pacing, and creating curiosity loops.

Structure

1Identify the problem as retention, not the hook
2Explain why retention drops after the first few seconds
3Tip 1: Use visual resets
4Tip 2: Use pacing and cuts
5Tip 3: Use curiosity loops
6Concluding thought on keeping attention

On-screen text

HOOKS AREN'T YOUR PROBLEM VISUAL HOOK YOUR HOOK DID IT'S JOB 3 SIMPLE THINGS YOU CAN DO IN YOUR #1 VISUAL RESETS #2 PACING #3 CURIOSITY LOOPS IT'S NOT JUST ABOUT GETTING ATTENTION IT'S ABOUT KEEPING IT

Original caption

If people aren’t finishing your videos, this is probably why 💡 #socialmediatips #socialmediamanager #contentcreator #videomarketing #editingtips

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Transcript

Most videos don't fail because of the hook, they fail because of this one thing. If you look at your analytics, you may see that people are actually watching the first few seconds of your video, which means your hook did its job. But if people stop watching after your hook, that means your retention dropped. That's because what you're missing isn't necessarily a better hook, it's what comes after. Here are three simple things you can do in your next video to encourage your audience to keep watching your video. First, visual resets. If your video looks the same the entire time, people are going to lose interest fast. Second, pacing. Small cuts, angle changes, even subtle movement helps keep people engaged. And third, curiosity loops. You need to keep introducing new tension so people have a reason to stay. Because it's not just about getting attention, it's about keeping it as well. And if you made it to the end of this video, now you know exactly what I mean by retention.