More cuts = more engagement.

@gracierosesmm

32.3K followers · usually 1.8K views a post

Views

184.0K

Likes

15.3K

Comments

195

Shares

1.5K

SoundTikTok sound · original sound - gracierosesmm

Promoted product

Frontier Digital Marketingfrontierdigitalmarketing.com

Gracie's Links — Frontier Digital Marketing

10 videos

Why it worked

The video uses a high-engagement 'quiz' format that forces the viewer to pause and interact with the content, while simultaneously proving the creator's authority on the topic.

Summary

The creator explains the importance of frequent cuts in video editing to increase viewer retention. She uses three examples to demonstrate how different editing styles impact video performance.

Structure

1Hook about editing frequency
2Example 1: Comparing two videos
3Example 2: Comparing two videos
4Example 3: Comparing two videos

Original caption

More cuts = more engagement. Save this quick tip for editing like a pro 👀 #editingtips #contentcreator #socialmediatips #socialmediamarketing #socialmediaagency

More from @gracierosesmm

Product placement

The creator is a social media marketer and the video serves as a demonstration of her expertise, linking to her agency's services in her bio.

Call to action

Make sure to save this video and follow for more social media tips.

On-screen text

MORE CUTS = MORE ENGAGEMENT WHICH VIDEO DO YOU THINK GOT MORE VIEWS? VIDEO A OR VIDEO B? VIDEO A VIDEO B 62.6K 1.1M CORRECT RECENT 157.7K 36.9K 2.8M 274.3K HIGHER RETENTION UTILIZE DIF EVERY 2-3 SECONDS - WIDE SHOT - CLOSE UP SHOT - ABOVE SHOT SAVE THIS FOLLOW FOR MORE SOCIAL MEDIA TIPS

Transcript

More cuts = more engagement. Which video do you think got more views? Video A or Video B? If you said video B, you would be correct. How about this one? Video A or Video B? If you said video A, you would be correct. Last one, video A or video B? If you said video A, you would be correct. If you want higher retention on your videos, try to utilize different shots every 2-3 seconds. Wide shot, close up shot, above shot, and so much more. Make sure to save this video and follow for more social media tips.