Being in credit card debt is the absolute worst, especially when interest rates are so high.

@bobbiebeaut

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Promoted product

NerdWalletnerdwallet.com

3 videos3 creators

Why it worked

The video uses a relatable 'before and after' financial story to build trust, then positions the product as the specific solution that enabled the creator's success.

Summary

The creator shares her personal journey of paying off credit card debt by using NerdWallet for debt consolidation. She explains how the platform helped her find lower interest rates and simplify her payments.

Structure

1Personal struggle with high-interest debt
2Discovery of debt consolidation via NerdWallet
3Explanation of how consolidation simplifies payments
4Highlighting NerdWallet's features and low APR options

Original caption

Consolidating my debt helped me go from $40K ➡️ $14K 💳✨and with the help of @NerdWallet you may be able to do the same. It was a game 👏🏾 changer for my journey!!! Finding smarter ways to tackle debt made all the difference. If you’re feeling stuck, it’s worth exploring your options. Not only that, but you can find out information about a lot of other financial situations. It’s definitely worth the read. Thank me later 🤗 #nerdwallet #debt #debtfreejourney #creditcarddebt

More from @bobbiebeaut

Product placement

NerdWallet is mentioned as the primary tool used for researching debt consolidation options.

Call to action

Tap the link and check out NerdWallet to explore consolidation options that could work for you.

On-screen text

Debt Consolidation with the Help of NerdWallet *actor portrayal* $40,000 24% NerdWallet is not a lender. Not all applicants will qualify for the full amount or lowest available rates. Rates for poor or fair credit can be over 36%. Example based on typical balances and rates. Actual savings vary. Rates and savings depend on credit and lender. Estimated savings assuming consolidation of $25,000 in existing debt with APRs of approx. 14-26% into a single loan at 7% APR. NerdWallet Compare, Inc. NMLS 1617539. https://nmlsconsumeraccess.org/. CA Fin. Lender loans per DFPI Fin. Lenders Lic 60DBO-74812

Transcript

Being in credit card debt is the absolute worst, especially when interest rates are so high. Last year, I was sitting at about $40,000 worth of credit card debt and it was so overwhelming. I was paying every month but barely making a dent because of a 24% interest rate. And if I'm honest, I also had a spending problem. So instead of continuing to struggle, I started doing my research and checked out NerdWallet to look into debt consolidation options. Now I'm on track to pay 40% less than what I owed due to interest. Consolidating your debt can make it seem easier because it combines your debt into one payment and fixed interest rates instead of different amounts within multiple accounts. That way you're focused on climbing one mountain versus a thousand hills. NerdWallet has loan rates as low as 5.99% APR and can show you options based on your credit score and loan amount. And they give you the pros and cons of the options too so that you're well informed of the option you're choosing. So if you're feeling stuck with credit card debt, you might have more options than you think. Tap the link and check out NerdWallet to explore consolidation options that could work for you.