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All breakouts
24.3Silent UGCProblem Callout hookConsumer Apps
Hook
Why ain't my iPhone turning on?
@catpop36
6.4K followers · usually 3.8K views a post
Views
71.0K
Likes
6.9K
Comments
1.2K
Shares
3.1K
Why it worked
The video uses a relatable 'tech support' trope combined with visual irony, as the viewer immediately sees the phone is completely gutted, creating a quick, humorous payoff.
Summary
A person holds a completely disassembled iPhone casing and frame that is missing all internal components. The video is a humorous take on why the device will not power on.
Structure
- 1User shows the back of an empty iPhone shell
- 2User rotates the device to show the hollow interior
- 3User implies the phone should work despite being gutted
On-screen text
Why ain't my iPhone turning on?
Original caption
Maybe I should plug it in? (Btw this is a joke. The phone was already water damaged and didn’t work so I decided I will do something with it) #techtok #iPhone #ios #phonetok #fyp
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