POV: it's September

@catpop36

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SoundTikTok sound · The Chainsmokers

Why it worked

The video taps into nostalgia for a specific era of smartphone technology and the significant visual overhaul that iOS 7 represented, resonating with users who experienced that transition.

Summary

The video shows a POV of someone updating their iPhone 4S to iOS 7 in September 2013. It highlights the visual changes of the new operating system on the older device.

Structure

1Showing the iPhone 4S lock screen
2Entering the passcode
3Displaying the iOS 7 home screen
4Swiping through app icons
5Opening Control Center
6Returning to the home screen

Product placement

iPhone 4s: it ACTS as the device being operated and updated. Removing it would change what happens in the video. iOS 7: it ACTS as the operating system being updated on the iPhone. Removing it would change what happens in the video. Apple: it APPEARS as a logo on the iPhone and is mentioned in the caption. Removing it would not change what happens in the video.