Everything we did in month one that broke the all time revenue record

@laundry.on.grove

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Laundromat Due Diligence Frameworkhttps://laundrygrove.gumroad.com/l/laundromat-due-diligence ↗

Why it worked

The video uses a 'build in public' approach, sharing specific, actionable business results that establish authority, while teasing a product that solves the exact problem the audience is interested in.

Summary

The creator explains the specific operational and marketing strategies she implemented in the first month of owning a laundromat to achieve record-breaking revenue. She frames these actions as a 'playbook' and encourages viewers to follow her for the upcoming release of her due diligence framework.

Structure

1Hook: Breaking the revenue record
2Strategy 1: Due diligence and margin optimization
3Strategy 2: Launching a wash and fold service
4Strategy 3: Repairing broken equipment
5Strategy 4: Adding vending machines
6Strategy 5: Immediate marketing efforts

Original caption

Everything we did in Month One to break the all time revenue record. Due diligence fixed the margins, incremental revenue streams and marketing drove top-line growth. I’m a corporate girl who is applying everything I learned to owning my own business. Follow for more tools you can apply to your business. #smallbusinessowner #corporategirly #laundromatowner #laundromatlife #laundryongrove

More from @laundry.on.grove

Product placement

The creator mentions she is creating a 'full breakdown of the playbook' she used, which corresponds to the 'Laundromat Due Diligence Framework' linked in her bio.

Call to action

Follow along so you don't miss its release.

On-screen text

Everything we did in month one that broke the all time revenue record LAUNDROMAT DUE DILIGENCE CHECKLIST The playbook I ran to save $50,000 and break the all-time record in our first month

Transcript

Everything we did in month one that broke the all time revenue record. We broke the all time revenue record in our first month of owning this business. I'm gonna share exactly what we did. Before we even closed, we spent months in due diligence finding every dollar that was being left on the table. Misrepresented or missing expenses, margins that hadn't been optimized. I fixed it all before we even closed. That work alone changed the financial picture completely. I'm gonna create a full breakdown of the playbook that I ran here to share, so follow along so you don't miss its release. Next, on day one, I invested in all the equipment I'd need to be able to launch a wash and fold service. And we launched it within three weeks. We didn't wait and got that going immediately since waiting would have been leaving money on the table. There was a clear need in the area and the incremental revenue there helps keep the machines turning. Next, we got every single machine running. Machines that had been down for months were costing the previous owner customers every single week, cause no one wants to see out of orders signs everywhere. We added a vending machine for incremental revenue as well. Convenience drive sales and every dollar a customer is spending with you is a dollar they're not spending somewhere else. We launch marketing efforts immediately to get the word out about the new owners, the renovations and the new services. We didn't wait until we felt established. We marketed like we had something worth knowing about because we do. Revenue growth, operations efficiency, and margin enhancement. These are some of the key concepts from corporate that I'll be sharing more about as we go, so follow along to learn how to apply them to your business.