The video succeeds by leveraging a relatable, vulnerable human need—loneliness in a big city—which encourages high engagement through comments and shares from people in similar situations.
Summary
A creator living in New York City reaches out to his audience to find new friends in the area. He lists his interests and invites viewers to send him a direct message to connect.
Structure
1Creator states he has few friends in NYC
2Asks if anyone is new to the city
3Lists personal interests for potential hangouts
4Invites viewers to DM him
Call to action
DM me if you want to hangout.
On-screen text
anyone in nyc wanting to hangout?
Transcript
anyone in nyc wanting to hangout? I have absolutely very little friends here and I wanted to make a video and see if anyone out there is new to the city and wanting to hangout or just wanting to make friends. DM me. I love coffee, working out, walking around, shopping, getting dinner, like you name it, I will be down. So DM me if you want to hangout.
Original caption
dm me besties I’m bored #makingfriends #nycfriends? #makingfriendsinyour20s #lookingforfriends
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