hey I'm Jude 24 years old and building my clothing brand Mavenhaus solo

@judeolabi

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Mavenhausseen in 2 videos →https://mavenhaus.com/ ↗

Why it worked

The video succeeds by combining personal storytelling with a transparent, behind-the-scenes look at entrepreneurship, making the brand feel authentic and relatable.

Summary

The creator documents a day in his life running his clothing brand, Mavenhaus, solo. He discusses the challenges of managing all aspects of the business and shows off a new hat design he just received.

Structure

1Introduction to the creator and his brand
2Working on creative briefs for the brand
3Reflecting on the challenges of running a business solo
4Picking up the new hat order
5Unboxing and showcasing the new hats
6Call to action to follow the vlog series

Product placement

The video is a vlog about the creator's clothing brand, Mavenhaus, and features his new hat product.

Original caption

welcome to my vlog series where I take you bts of creating my clothing brand @Mavenhaus stay tuned for episode 2

More from @judeolabi

Their other posts in the index, biggest breakout first.

Call to action

let me know what you think in the comments... follow along and I'll be sharing episode 2 soon.

On-screen text

hey I'm 24 and building my clothing brand Mavenhaus solo today is a really exciting day because we have our first ever hat order to pick up but I have a lot of computer work to get done first so let's go do that I worked on these creative briefs for a few hours to have everything planned and organised well for the upcoming shoe since day one I've been running this brand solo doing everything from design to marketing and typically after the shoe I would sit for hours each day editing all the content myself but lately it's been clear that if I want Mavenhaus to really grow I can't do it all that's why this month I'm planning to bring someone on to help with video editing right after wrapping the briefs I got a notification that the hats were ready to pick up so I headed to the post office and grab the package here's a little sneak peek I'm so excited about these honestly this might be one of my favourite pieces that I've designed everyone needs a classic baseball hat it's simple clean and just works with everything let me know what you think in the comments that's a wrap of my day thanks for watching and if you're new here welcome to my vlog series if you're into anything from fashion to brand building follow along and I'll be sharing episode 2 soon

Transcript

hey I'm Jude 24 years old and building my clothing brand Mavenhaus solo. today is a really exciting day because we have our first ever hat order to pick up but I have a lot of computer work to get done first so let's go do that. I worked on these creative briefs for a few hours to have everything planned and organised well for the upcoming shoe. since day one I've been running this brand solo doing everything from design to marketing and typically after the shoe I would sit for hours each day editing all the content myself but lately it's been clear that if I want Mavenhaus to really grow I can't do it all that's why this month I'm planning to bring someone on to help with video editing. right after wrapping the briefs I got a notification that the hats were ready to pick up so I headed to the post office and grab the package here's a little sneak peek. I'm so excited about these honestly this might be one of my favourite pieces that I've designed everyone needs a classic baseball hat it's simple clean and just works with everything let me know what you think in the comments that's a wrap of my day thanks for watching and if you're new here welcome to my vlog series if you're into anything from fashion to brand building follow along and I'll be sharing episode 2 soon.