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Innovate UK
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4.6AnimationDirect Question hook
Hook
Why is the UK government
@mrsterlingfinance
23.2K followers · usually 10.6K views a post
Views
44.9K
Likes
2.2K
Comments
19
Shares
1.3K
Selling · Other Product
Why it worked
The video effectively uses a striking animation and a narrative that highlights a common pain point for small business owners (lack of funding) while presenting readily available, yet often unknown, government solutions. The 'villainous' character representing the government holding back money creates intrigue and encourages viewers to learn more.
Summary
The video highlights that the UK government offers significant financial support to small businesses through programs like startup loans, Innovate UK grants, and R&D tax credits. Many business owners are unaware of these resources, leading to billions of pounds in unclaimed funds.
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Transcript, structure and on-screen text
6 beats, a 191-word transcript and 85 lines of on-screen text — the parts you need to write your own version.
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Original caption
The UK Government has billions set aside for small businesses #finance #SmallBusiness #animation
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