The people you hire will make or break your company.

@brian__chung

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4.7K

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SoundTikTok sound · original sound - brian__chung

Promoted product

Indeedhttps://www.indeed.com ↗

Why it worked

The video uses a relatable 'founder's journey' narrative that addresses a high-stakes pain point (hiring) before introducing the product as a logical, professional solution, making the ad feel like valuable business advice.

Summary

The creator discusses the critical importance of hiring the right people for a company and explains how using Indeed's filtering tools helps avoid costly hiring mistakes. He demonstrates the platform's interface to show how it allows for precise candidate selection based on specific criteria.

Structure

1Identify the problem of bad hiring
2Share personal experience with hiring mistakes
3Introduce Indeed as the solution
4Showcase platform filtering features
5Final advice on building a team

Product placement

Indeed is shown throughout the video as the primary tool for hiring, with screen recordings of the platform's dashboard and filtering interface.

On-screen text

The people you hire will make or break your company #IndeedPartner #ad THE SAME MISTAKE A LOT OF CEOS MAKE THE CONSEQUENCES Premium Sponsored Jobs filter by skills, experience, and location BUILD THE TEAM YOU DESERVE

Original caption

#Indeedpartner Your team is your company. Here’s how to build it right. #ad #HiringRight #CEOMindset #TeamBuilding @Indeed

More from @brian__chung

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Transcript

The people you hire will make or break your company. The decision starts with where you look. Before I found Indeed, I made the same mistake a lot of CEOs make: rushing the hiring process or dragging it out too long. And six months later, you're dealing with the cost of it. That's why I partnered with Indeed. Their premium sponsored jobs give you more control over who you find. You can filter by skills, experience, and location, so you're seeing candidates who actually match what your company needs. You're not wasting time scrolling through noise, you're choosing the right pool. Be intentional about who you bring in, build the team your company actually deserves.