White Elephant but the boss bought all the gifts

@brian__chung

273.2K followers · usually 16.1K views a post

Views

17.4M

Likes

1.8M

Comments

8.8K

Shares

91.5K

Selling · Other Product

Aesop, Dyson, Soothe, Remarkable, Tiffany

Why it worked

The video leverages the 'boss-employee' dynamic and the shock value of high-end, aspirational gifts to create a highly engaging and shareable moment.

Summary

A group of employees participates in a White Elephant gift exchange where the boss has provided high-end gifts for everyone. Each employee opens their gift, revealing expensive items like a Dyson hair dryer, a Remarkable tablet, and a Tiffany cuff.

Structure

1Introduction of the White Elephant concept
2Employees open their gifts one by one
3Reveal of high-end products
4Group reactions and excitement

Product placement

Multiple high-end products (Aesop, Dyson, Soothe, Remarkable, Tiffany, Erewhon) are shown as gifts in a White Elephant exchange.

On-screen text

White Elephant but the boss bought all the gifts the last gift was the biggest surprise $500 Gift Card to Aesop Dyson Hair Dryer 4 x 60 minute Massage with Soothe Remarkable Tablet Dyson V15 Vacuum 24 Erewhon Smoothies Tiffany 1837 Cuff