Why it worked
The video likely performed well due to its relatable "before and after" transformation theme, focusing on postpartum body changes. The use of a waist trainer as a visual aid for this transformation is a common and engaging content format on platforms like TikTok.
Summary
The video shows a woman comparing her body 6 months after her first child versus 5 months after her third child. She is shown in a locker room, first wearing a waist trainer and then removing it to reveal her midsection.
Structure
- 1Introduction of comparison
- 2First outfit and waist trainer
- 3Removal of waist trainer
- 4Second outfit and waist trainer
- 5Removal of waist trainer
Product placement
The video features two different waist trainers, one grey and one black with a pink logo. The creator is shown putting on and taking off these items.
On-screen text
6 months after my 1st kid
vs.
5 months after my 3rd kid