Why it worked
The video taps into a relatable and vulnerable experience of postpartum body image struggles, creating an emotional connection with viewers who may be going through similar challenges. The creator's openness and invitation to follow her journey foster a sense of community and encourage engagement.
Summary
The creator shares a personal journey of body image changes after pregnancy. She contrasts her confident self a year before getting pregnant with her current feelings at six months postpartum, expressing a desire to rediscover herself.
Structure
- 1Confident self before pregnancy
- 2Postpartum body changes and self-doubt
- 3Commitment to self-care and rediscovery
- 4Invitation to follow the journey
Call to action
Follow along if you’re going through a similar self care and discovery journey
On-screen text
Me a year before getting pregnant
I was so confident that pregnancy and motherhood wouldn't take my spark
Now I'm 6 months pp wondering who the woman I see in the mirror is
So this is my day 1 to finding her again ✨🤎