pocket bronze sunbed THE SUN-KISSED SET (-$1.50)

@hannakramerov

28.7K followers · usually 23.4K views a post

Views

22.4K

Likes

1.3K

Comments

14

Shares

28

SoundTikTok sound · Pocketful of Sunshine by Natasha Bedingfield

Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

34 videos29 creators

Why it worked

The video leverages strong brand loyalty and a relatable shopping cart experience to create a sense of aspiration and desire for the Rhode brand, making it highly shareable among followers who feel similarly.

Summary

The video displays a shopping cart for Rhode makeup products, detailing the items purchased and the total cost. A text overlay expresses strong loyalty to the Rhode brand, indicating it's the only makeup brand the creator would make such a purchase for.

Structure

1Displaying Rhode products in a shopping cart
2Showing item details and prices
3Calculating subtotal, shipping, and taxes

Original caption

This should be considered an Olympic sport. 😭 #rhode #rhodedrop #rhodeskin #haileybieber

More from @hannakramerov

Product placement

Rhode: ACTS - it is the brand of makeup products being purchased. Removing it would change what happens in the video.

On-screen text

pocket bronze sunbed THE SUN-KISSED SET (-$1.50) highlight milk 03 THE SUN-KISSED SET (-$1.50) pocket bronze sip THE SUN-KISSED SET (-$1.50) terry bag Subtotal 11 items Shipping Estimated taxes Total TOTAL SAVINGS $9.00 Rhode is the only makeup brand I would ever do this for💔