SEPHORA VLOG ft. Rhode Summer!!

@juliempiedra1

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SoundTikTok sound · original sound - juliempiedra1

Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

34 videos29 creators

Why it worked

The video taps into the popularity of the Rhode brand and the excitement around new product launches at Sephora, using a vlog format to create a relatable and engaging shopping experience.

Summary

The creator visits Sephora to check out the new Rhode Summer collection, which is now in stores. She browses the display, swatches products, and makes a purchase, ultimately deeming the trip a success.

Structure

1Introduction to Sephora vlog and Rhode Summer launch
2Browsing the Rhode display and swatching products
3Purchasing the 'bake' shade and highlighter milks
4

Original caption

@rhode skin Summer Launch is now @sephora !!! Should I test these out for you guys?! 👀☀️🤎 #sephora #sephoravlog #newmakeup #rhode #rhodesummercollection

More from @juliempiedra1

Product placement

Rhode: (a) it ACTS - the creator is shopping for and swatching Rhode products, and purchases some. Removing it would change what happens in the video. Sephora: (b) it merely APPEARS - the creator is shopping inside a Sephora store. Removing it would not change what happens in the video.

Call to action

Let me know if you guys want to see a full breakdown

On-screen text

SEPHORA VLOG ft. Rhode Summer!!

Transcript

I need to be the first person at Sephora today because apparently the new Rhode Summer collection is in store. I didn't end up picking it up online, so let's see if it's here. I haven't been to Sephora in a hot minute, but this launch definitely got me here immediately when I walked in. They had all of the products on a display, but the first thing that I picked up was the brush. Then I immediately had to get to swatching because this shade range is insanely good. I ended up going with the shade bake. And then I swatch all of the highlighter milks. Not sure how my oily acne prone skin is gonna love this, but I did pick up the shade 3. And lastly, I wanted to see if they had the newer shades of the lippies, but they sadly did not, so I had to skip out. But all in all, I will call this a success. Let me know if you guys want to see a full breakdown.