HOW TO HOST A POP-UP WITHOUT BREAKING THE BANK

I completely underestimated it. Have doubled overnight since that moment was an in real life pop-up. Budgets to put towards. So I ended up reaching out to one of my friends, Hansen, Esme fragrance. It was a brand that I personally felt very aligned to and he had a store in Bondi. So I pitched an idea of a pop-up in his which didn't end costing me anything, which was amazing. We got like over 300 people through the doors across 2 days. November. Second one in February. We're about to do our third one this month. We've actually since had brands with brick and mortar stores reach out to us in like prime retail locations saying, "We'll give you the space for a weekend." Like an instance in Melbourne, a space was going to cost us like $20,000 for 2 days. The space next door, they pitched to us and we're like, "We'd love to have you in and use the space." And it was like, wow. So never be scared to ask.