YOU DON'T NEED PERMISSION TO ENTER AN INDUSTRY

@femalefounderworld

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Capsuleseen in 2 videos →femalefounderworld.com ↗

Why it worked

The video likely performed well because it offers actionable advice on entrepreneurship, specifically breaking into a new industry. The speaker's personal story and the impressive revenue figures from her launch provide a compelling narrative and tangible results, resonating with aspiring founders.

Summary

The speaker discusses the importance of not needing permission to enter an industry, drawing from her own experience transitioning from property development to launching a fashion brand. She emphasizes building credibility and targeting a niche audience, which led to significant pre-launch email list growth and substantial revenue on launch night.

Structure

1No permission needed to enter an industry
2Personal experience: property developer to fashion brand
3Building credibility and targeting a niche
4Pre-launch email list strategy
5Successful launch revenue

Product placement

The speaker mentions launching a fashion brand called 'Capsule' and discusses building an email list for it, which generated significant revenue on launch night. The video also features the 'Female Founder World' logo.

Original caption

How @capsulewd founder, @ashley.raso broke into fashion without a fashion background! #founderadvice #fashion #femalefounder

More from @femalefounderworld

Their other posts in the index, biggest breakout first.

On-screen text

FEMALE FOUNDER WORLD YOU DON'T NEED PERMISSION TO ENTER AN INDUSTRY WHAT IS SO WRONG WITH SAYING THING AND IT'S BECAUSE PLAN A: LIKE THERE ISN'T A PLAN KNEW I NEEDED TO GET CREDIBILITY IN I WAS A A PROPERTY HOW WOULD TRUST ME TO CLOTHING BRAND TRUST MY OPINION IF I WASN'T TALKING THERE ARE SO FASHION BRANDS THAT IF I WAS WITH A FASHION BRAND I NEEDED TO MAKE SURE THAT IT WAS LIKE SO RIDICULOUSLY NICHE AND THERE AUDIENCE THERE WHICH IS WHY I PROMINENCE PRE-LAUNCH EMAIL LIST TO AROUND SEVEN A HALF THOUSAND I WANNA SAY NIGHT ACTUALLY GENERATED $75,000 AND CONTINUES TO MAIN REVENUE DRIVER FOR

Transcript

What is so wrong with saying, hey, I'm gonna do the thing and it's going to work out because like, there isn't a plan B. Like there isn't a plan B for me. I knew I needed to get credibility in this space. I mean, I was a property developer. How would anyone trust me to come out with a clothing brand? Trust my opinion if I wasn't talking about it. There are so many fashion brands that if I was to come out with a fashion brand, I needed to make sure that it was like so ridiculously niche and there was a warm audience there, which is why I place so much prominence pre-launch. Email list to around seven and a half thousand, I wanna say. And launch night, that email list actually generated $75,000 and continues to be such a main revenue driver for the business.