Montauk General's fav business resources

@femalefounderworld

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Believe It Femalefounderworld.com ↗

Why it worked

The video leverages a common pain point for founders (reconnecting with their 'why') and offers relatable, actionable book recommendations. The creator's personal connection to the books and the native mention format make the promotion feel authentic and valuable.

Summary

The creator shares two book recommendations for business owners: 'Believe It' by Jamie Kern Lima, which helped her reconnect with her business's purpose, and 'How to Manifest' by Lacy Phillips, which helps founders connect their personal and professional lives.

Structure

1Introduction and question about business resources
2Recommendation 1: 'Believe It' by Jamie Kern Lima
3Explanation of its impact on grounding and purpose
4Recommendation 2: 'How to Manifest' by Lacy Phillips
5Explanation of its impact on connecting founder and human identity
6Closing thanks

Original caption

Starting a biz or want to be reminded of why you did? Save these book recs from Kate of @themontaukgeneral <3 #brandgrowth #founderstrategy #montauk

More from @femalefounderworld

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Product placement

Jamie Kern Lima (author) - wrote the book 'Believe It'. The book 'Believe It' (ACTS - provides business and personal guidance). Jamie Kern Lima (founder) - founder of It Cosmetics (APPEARS - mentioned as background info). Kate (creator) - owner of The Montauk General (APPEARS - creator of the video). The Montauk General (brand) - creator's business (APPEARS - creator's business name is on her sweatshirt). Female Founder World (website) - creator's website (APPEARS - creator's bio link).

On-screen text

Montauk General's fav business resources hey Kate hi what is a resource that you and your business are loving lately so I actually just restarted reading the book that I did while I was starting my business it's called Believe It by Jamie Kern Lima she's the founder of It Cosmetics um it's kind of been really grounding for me and just remind me why I started my business in the first place another book I'm really into is called How to Manifest I think that the book has kind of allowed me to connect from being both a founder and a human being and how the two can kind of live in parallel but also connect in a way I love it thanks Kate thank you

Transcript

Hey Kate hi what is a resource that you and your business are loving lately so I actually just restarted reading the book that I did while I was starting my business it's called Believe It by Jamie Kern Lima she's the founder of It Cosmetics um it's kind of been really grounding for me and just remind me why I started my business in the first place another book I'm really into is called How to Manifest I think that the book has kind of allowed me to connect from being both a founder and a human being and how the two can kind of live in parallel but also connect in a way I love it thanks Kate thank you