Hook

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Here's how to write a hook so good it's scientifically impossible to skip. Here's how to write a hook so good it's scientifically impossible to skip. This is the reason why your video fails. The reason. Hold. The Triple Hook Method. called method, the Triple Hook method, right? And if you do this right, it will hypnotize a viewer such that they physically cannot scroll away. Step 1 is the context. And this is the basic step, but so many people still get this wrong. Viewers only watch content where they have a vested interest in the topic. Choose relevant topic. Topic. Outside topic. Establish context immediately. So the first line of your hook must establish context on what the video is going to be about. Ways To Setup Context: You can say it in the audio. 7 Figure Content Toolkit. show it in the visuals. write it in the text or captions. or ideally all three. The context must be established immediately. Delaying Context = Higher Skip Rates. Hook. Skip rate. The data shows even delaying context to the back half of the first sentence increases the skip rate. So priority number one is to set immediate context as soon as possible. Step 2 in the Triple Hook is where most people mess up. The Lean. Make Them Lean In. What you're trying to do is get someone curious in a certain direction. You want to make them lean in on the context actively want more. You can make this lean in happen in a variety of ways. You can show proof. 10,000 followers. Insights. Views. Interactions. New followers. Content you shared. (THANK YOU!!). in the past month. or stat incoming. a Pain. Reference a Pain Point. slow growth. Monday. fast growth. Wednesday. fast growth. Thursday. fast growth. Friday. or reference a specific pain point they have or benefit they want. Show Something Shocking. I just quit my dream J. in the most expensive city. in unexpected. or share something in the most shocking, unexpected. of what. Regardless of which you pick, they must lean in instead of opt out. So when you read back that first 1 to 2 sentences, just on context. Is the context immediately clear? Is there curiosity inducement that makes the viewer want to learn more? It's called the context lean. This is what opens the curiosity loop you hear everybody talk about. Step 3 in the Triple Hook is where really like 1% of people made this. The Contrarian Snapback. To catch a fish, you got to get the hook in its mouth, swimming one way, and then yank the line in another direction. Not to be morbid, but storytelling works the exact same way. The goal is to say something contrarian that part away the direction. Essentially, snapping them back in another path. That Triple Hook Formula. Buying into the context. Leaning towards one thing. Getting snapped back towards another. Hook. Lean. Snap. That triple combination of buying into the context, leaning towards one thing on some curiosity, and then getting snapped back in another direction, is the God-tier hook formula that works every single time. Now, if you want to actually practice examples, I've linked a video where I explain it in more detail. Over 700,000 people have watched this. And I'm telling you, it's probably the best hook training on the internet. Comment "hook" so you can send it to you so you can watch it.