How to make BETTER VIDEOS

@kallaway.marketing

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Sandcastles.aiseen in 12 videos →https://sandcastles.ai ↗

Why it worked

The video breaks down a complex topic (storytelling) into simple, actionable advice using relatable examples and a clear framework ("But and Therefore"). The offer of a free, comprehensive document further incentivizes engagement and positions the creator as an expert.

Summary

This video explains the importance of using "but" and "therefore" in storytelling to create conflict and contrast, making narratives more engaging. It offers a downloadable document on 8 core storytelling principles that can be fed into AI tools to improve storytelling skills.

Structure

1Introduction to "How to make BETTER VIDEOS"
2Focus on Storytelling (Episode 5)
3The #1 Storytelling Secret from South Park creators
4The "But and Therefore" rule for connecting story beats
5Contrast between boring (sequential) and great (conflict/contrast) storytelling
6

Original caption

If you want to get insane at storytelling, and you could only learn one thing, it’d be this #storytelling #marketing #video #contentcreator #strategy

More from @kallaway.marketing

Their other posts in the index, biggest breakout first.

How to use "but" and "therefore" to create unexpected turns

7Offering a downloadable "8 Core Storytelling Principles" document

Product placement

The video promotes a downloadable document titled "8 Core Storytelling Principles" which can be obtained by commenting "park". The creator's bio link also points to "Sandcastles", an AI tool for creating viral short-form videos, implying it's related to the content.

Call to action

Comment "park" to get this doc

On-screen text

How to make BETTER VIDEOS episode 5 Storytelling 10K 1.2M episode 5 storytelling. insane storytelling The #1 Storytelling Secret Not what you think (blurred text) one be this. the South Park stories good. HOW TO TELL AMAZING STORY this that all but time to learn it. we can which of your outline, if the words then between beats, F**ked basically got something boring. between beat down the therefore or, but right? I'm come up okay, right? and this no, this happens therefore this happens. But this happens this therefore this happens. very "But and Therefore" a story. Boring Storytelling Framework • 1, blah blah blah....... • 2, blah blah blah................... • 3, blah blah blah • 4, blah blah blah....... too predictable and boring Great Storytelling Framework Conflict Contrast leaning boom, directions. literally is by "But" to happen, actually happened. curiosity do it use this framework, script, it will Also storytelling, 8 Core Storytelling Principles all 8 core principles. "But and Therefore" number 1, other ones the of just feed it AI instantly storytelling ability. Comment "park" to get this doc send Oh yeah, video how "But " beginning.

Transcript

How to make BETTER VIDEOS episode 5 Storytelling. better videos, episode 5 Storytelling. If you want to get insane at storytelling, and you could only learn one thing, it’d be this. The #1 Storytelling Secret. one be this. The creators of South Park stories why their stories are so good. We've found out this really simple rule that maybe you guys have all heard before, but it took us a long time to learn it. But we can take these beats, of your outline, if the words and then between beats, which is basically the beats of your outline, and if the words and then between beats, f**ked basically got something boring. What should happen between every beat that you've written down, the the word therefore or but, right? And then this happens, and therefore, this happens. But this happens, therefore, this happens. Very simple. "But and Therefore" Whenever you tell a story. Boring Storytelling Framework 1, blah blah blah....... 2, blah blah blah................... 3, blah blah blah 4, blah blah blah too predictable and boring. Great Storytelling Framework Conflict Contrast. leaning boom, directions. The way you do this literally is by "But" we thought this was gonna happen but actually something unexpected happened. It's much more curiosity do it use this framework, a script, it will Also storytelling, 8 Core Storytelling Principles. all 8 core principles. "But and Therefore" number 1, the contrast with but therefore is number 1, but there's seven other ones that make up the full of great storytelling. You can just feed it AI instantly storytelling ability. Comment "park" to get this doc. send Oh yeah, video how "But" beginning. Oh yeah, video how "But" beginning.