This Is The Reason Why Your Video Fails

The reason your videos don't hold attention is because you're using the wrong story arc. This is what we were all taught in school, the traditional story arc. Initial conflict, rising action, climax, falling action, resolution. But on social media, with cracked out brains, this traditional story arc no longer works. Most people scroll away before the rising action ever gets good. So instead, on social media, you want to use this: the modern story arc. The modern story arc doesn't start at zero. It actually starts at 70 out of 100. The first five seconds, the hook, need you to kind of feel like you're getting something in the middle of the story already started. Then, in the next five to ten seconds, you need to spike the viewer to 90 out of 100. The first peak, a contrast moment, some contrarian statements, a shocking stat, something to release that initial hit of dopamine in the viewer's brain. Now, 20 to 30 seconds of releasing that tension, boom, you go back up for another peak, and over and over, peak, release, peak, release until the video is done. In the modern era, the climax doesn't happen in the middle of the story. You're stacking mini peaks on top of each other as long as you can. If you want to improve your storytelling for the modern era, I put together this doc that has the 8 most important storytelling principles. It's kind of like a cheat sheet to never write a flat script again. Comment "Story" and I'll send through the whole thing for free.