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Coconut Cult
4.2Talking HeadOther hook
Hook
Good morning.
@ekaterinakhisk
10.1K followers · usually 3.4K views a post
Views
13.7K
Likes
51
Comments
8
Shares
3
Selling · Other Product
Why it worked
The video uses a relatable and humorous situation (a parent mistaking one food for another) to create engagement. The creator's genuine reaction and the unexpected twist of the father eating half the product make it shareable.
Summary
The creator shares her reaction to her father mistaking her Coconut Cult yogurt for regular yogurt and eating half of it. She expresses disbelief and slight dismay at the situation.
Structure
- 1Greeting and introducing the product
- 2Explaining the father's mistake
- 3Reacting to the situation
- 4Showing the remaining product
Product placement
Coconut Cult (acts: it is a food product that the creator eats and reviews, removing it would change the video).
Transcript
Good morning. My father eat half of my coconut cult because he thought it was regular yogurt. Regular yogurt. I don't know.
Original caption
aduacity #coconutcult #probiotic
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