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Hook
The worst part of applying for jobs is having to write cover letters explaining my deep passion for a company I had no idea existed until I saw the job listing 2 hours ago
@roberthatis
32.4K followers · usually 28.7K views a post
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48.1K
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Why it worked
The video succeeds by tapping into a highly relatable, shared pain point of the modern job search process, creating instant engagement through shared frustration.
Summary
A man expresses his frustration with the absurdity of writing cover letters for jobs he just discovered. He uses a humorous facial expression to convey his annoyance with the corporate hiring process.
Structure
- 1States the frustration of writing cover letters
- 2Highlights the irony of feigning passion for unknown companies
- 3Uses a comedic facial expression to emphasize the point
On-screen text
The worst part of applying for jobs is having to write cover letters explaining my deep passion for a company I had no idea existed until I saw the job listing 2 hours ago
Transcript
The worst part of applying for jobs is having to write cover letters explaining my deep passion for a company I had no idea existed until I saw the job listing 2 hours ago
Original caption
What’s the purpose of cover letters??????
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