Alo charted

@curatedfarah

61.1K followers · usually 3.5K views a post

Views

10.4K

Likes

879

Comments

15

Shares

61

SoundTikTok sound · original sound - curatedfarah

Promoted product

alo

Shop the best yoga wear & accessories for yoga and working out. Wear-tested by yogis for the best fit. Shop celeb-approved yoga pants, workout tights, leggings, capris & lounge for women & men at aloyoga.com.

5 videos5 creators

Why it worked

The video masterfully uses aspirational imagery and a narrative of rapid brand elevation to showcase Alo's strategic marketing. By associating the brand with extreme luxury and success, it creates a powerful perception of desirability and exclusivity, driving interest and potentially justifying higher price points.

Summary

This video showcases Alo's strategic brand evolution from a legging company to a luxury wellness brand. It highlights their marketing genius through a yacht party at the Cannes Film Festival, featuring influencers and expanding into high-end products like leather bags, positioning them alongside luxury fashion houses like Dior and Chanel.

Structure

1Alo's luxury yacht strategy at Cannes
2Transition from legging brand to luxury wellness
3Hiring a CEO from Miu Miu

Original caption

ALO: Super Yacht Strategy Reach out via the link in bio to work with us. #marketing #brandstrategy #aloyoga #businessgrowth Cannes Film Festival Alo Leggings Business growth

More from @curatedfarah

Product placement

Alo: ACTS - it is a brand of athletic apparel and wellness products. The video shows their products being used in various luxury settings and mentions their expansion into higher-end items. Removing the name would change the subject of the video. Miu Miu: ACTS - it is a luxury fashion brand. The video mentions that the new CEO of Alo was previously the CEO of Miu Miu, implying a connection to high fashion and luxury. Removing the name would remove context about the CEO's background. Chanel: APPEARS - it is a luxury fashion brand. Images of Chanel products and branding are shown as examples of luxury brands. Removing the name would not change what happens in the video, as it's used for comparison. Dior: APPEARS - it is a luxury fashion brand. Images of Dior products and branding are shown as examples of luxury brands. Removing the name would not change what happens in the video, as it's used for comparison. Stan.store: ACTS - it is a platform for creators to sell products and services. The creator's bio link points to a Stan.store page, implying it's a way for viewers to engage with the creator's offerings. Removing the name would change how viewers can access the creator's services.

Call to action

Reach out via the link in bio to work with us.

On-screen text

Alo charted that cost over hundreds of to rent a week and parked it during a and the they filled it with influential doing Pilates most of the this is saying that this is extremely tone deaf to the current economic climate one of the intelligent five years ago Alo was just a legging brand but in January a CEO to take the the next level she was a CEO of Miu Miu doubled the brand's revenue past €1 billion and you don't bring someone into your business if you're just continue selling leggings five months later seeing this yacht Pilates cold plunges IV drip therapy used to sell 40 dollar leggings now operating in the same as Dior and Chanel is doing three things at once first of all parking this yacht during the Cannes Film Festival is intentionally the film festival is the most concentrated of luxury media on earth there puts Alo in a room existed before next content every influencer on that yacht produces hours of organic content that does not look like advertising and the final move are missing Alo has already selling leather bags priced up to $3,000 this brand move communicates where they're with this with this and they associate the brand those prices and this range becomes the norm every brand asking is next move where you are now or where in 5 years answered that question the leggings brand is gone watch what happens next

Transcript

Alo charted that cost over hundreds of to rent a week and parked it during a and the they filled it with influential doing Pilates most of the this is saying that this is extremely tone deaf to the current economic climate one of the intelligent five years ago Alo was just a legging brand but in January a CEO to take the the next level she was a CEO of Miu Miu doubled the brand's revenue past €1 billion and you don't bring someone into your business if you're just continue selling leggings five months later seeing this yacht Pilates cold plunges IV drip therapy used to sell 40 dollar leggings now operating in the same as Dior and Chanel is doing three things at once first of all parking this yacht during the Cannes Film Festival is intentionally the film festival is the most concentrated of luxury media on earth there puts Alo in a room existed before next content every influencer on that yacht produces hours of organic content that does not look like advertising and the final move are missing Alo has already launched selling leather bags priced up to $3,000 this brand move communicates where they're with this with this and they associate the brand those prices and this range becomes the norm every brand asking is such a next move communicate where you are now or where in 5 years answered that question the leggings brand is gone watch what happens next