You are amongst those who are shocked or offended that Hailey Bieber's Road is currently exploring a sale with a $1.4 billion valuation.

miami glam Rhode's $1.4B valuation BoF Report: Hailey Bieber Explores Sale of Her Beauty Brand Rhode Bieber has hired bankers at JP Morgan and Moelis to prospect an initial sale process, sources told Reuters. sorry to be the one to tell you this... tradedvc Los Angeles, California rhode Hailey Bieber the sale of value sorry to be the one to tell you this... BoF Rhode Names Nick Vlahos as CEO The beauty industry veteran joins Hailey Bieber's skincare company effective immediately, repla Melanie Bender who depa 2023. *newish Hailey Bieber's Rhode has a new CEO. (Rhode) By DANIELA MOROSINI 02 February 2024 The Honest Co. CEO Nick Vlahos on building a business 'that can stand the test of time' The Glossy Beauty Podcast Feb 2, 2022 2 min left While COO at The Clorox Company Burt's Bees, Nick Vlahos knew you category was a key driver future.... see more Nick Vlahos - Scale back number of products - Invest in vertical integration to pursue new formulations and packaging - Simplify naming conventions - Lower price points - DTC > omnichannel - International expansion (through EU retailer Douglas at Honest in 7 primary markets) - On the glossy podcast, he shared that "Consumers buy brands not just products" - An omnichannel approach - explains Rhode's reported interest in Sephora; Nick described it as a key strategic pillar to follow the consumer while he was at Honest. - Some people want to buy via their digital device, others want to pop into Target- his objective is making products accessible to consumers so it's easy for them to consume. - Following ipo, the honest company was doing a third of their business on DDC a a third of their business through retail and a third of the business through Amazon. - Curious if they'll take a similar approach with rhode. - Nick really worked to grow international expansion for honest and it's clearly an opportunity he sees with Rhode - When asked about community while at honest, he talked about the delta between content, community and commerce as driving advocacy. - 50% of beauty brand discovery was through friends and family, where 25% was via online and 25% via influencers (cited in 2022) - Learned early at Burt's Bees that investing in internal laboratories control formula development Easier to quickly innovate on interests and trends. Rhode has seen explosive growth since launch in 2022 independent of Nick's joining the company, but since joining in early 2024, it's clear that an exit strategy is in motion - smart to capitalize on the height of brand interest by taking the next step. DISCLAIMER Just because a brand is rumored to be exploring a sale, doesn't mean it's selling anytime soon - kosas was exploring a sale last year, as was Selena Gomez's rare beauty.