Overshot — find the TikToks breaking out, and what they're selling

Loading video…

My plans after graduation are to get, my license first of all, and then going to a salon, and then eventually opening up my own salon.

@deltatechnicalcollege

8.9K followers · usually 953 views a post

Views

401.3K

Likes

1.2K

Comments

Selling · Other Product

Delta Technical Collegeseen in 28 videos →https://deltatechnicalcollege.com/ ↗

Why it worked

The video uses a relatable, authentic student testimonial format that builds social proof and trust for the educational institution.

Summary

A recent graduate of Delta Technical College shares her career goals and the lessons she learned during her time at the school. She credits the institution with providing her with the education and head start needed for her future success.

Structure

1Graduate shares career goals
2Reflects on the student experience at DTC
3Shares personal lessons learned
4Testimonial on how DTC changed her life

Product placement

The video is a testimonial for Delta Technical College (DTC), featuring a graduate speaking about her experience.

Call to action

The caption includes a call to action: "Will YOU be next? Let’s make this year LIFE-CHANGING. ✨ We’re here to help. Start your journey today."

Original caption

Meet Jamayiah, 2024 graduate of DTC’s Cosmetology Program. 🎓 Her long-term career goal is to open her own Salon. She says her classmates were always there to motivate her and help push her to success. “DTC changed my life by giving me an education and a head start in my future.” We’re proud to be a part of your career journey, Jamayiah. 👏💙 In 30 years, DTC has changed more than 40,000 lives. 🙏 Will YOU be next? Let’s make this year LIFE-CHANGING. ✨ We’re here to help. Start your journey today at DeltaTechnicalCollege.com ⬆️ *DTC cannot & does not guarantee employment *Job placement assistance available to all qualified graduates #DeltaTechnicalCollege #DTC