How Much $100k Salary You Keep by State

@thejoehardy

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Why it worked

The video uses a high-contrast, simple list format that provides immediate, relatable financial value to a broad audience, encouraging comments from viewers wanting to see their own state.

Summary

The video displays a list of the ten largest US states and calculates the take-home pay for a $100,000 salary in each, highlighting the impact of state income taxes. It serves as an educational comparison of tax burdens across different regions.

Structure

1Introduction of the $100k salary premise
2Sequential reveal of state take-home pay amounts
3Comparison of high-tax vs low-tax states
4Call to action for viewer engagement

Call to action

What state do you live in? We’ll do yours next

On-screen text

How Much $100k Salary You Keep by State Florida = $76,101 Texas = $74,811 Ohio = $73,871 NC = $72,921 Penn = $72,331 Michigan = $71,851 Georgia = $71,501 Illinois = $68,151 Cali = $67,382 NY =

Original caption

🌎What state do you live in? 👇We’ll do yours next Same $100k salary — completely different take-home pay depending on where you live Here’s how much a single filer actually keeps across the 10 biggest states Texas and Florida: no state income tax — highest take-home in the country New York: you’re keeping ~$67k out of $100k California hits you with 9.3% state tax at this income level The federal government only gives single filers a $15,750 standard deduction — and that alone pushes you into the 22% tax bracket The difference between the best and worst state? Over $5,000 a year — same salary, same person Which state shocked you the most? #PersonalFinance #taxes #moneytips #taxseason #financialfreedom