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Favorite way to end a work week:

@maya.trends

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Selling · Other Product

So Gold Bk

Why it worked

The video taps into the popular trend of ear stacking and uses celebrity inspiration (Kylie Jenner) to drive interest. The creator's relatable experience of an unplanned, impulsive purchase adds to the appeal.

Summary

The creator visits So Gold Bk for a piercing to complete her dream ear stack. Inspired by Kylie Jenner, she ends up getting two piercings and diamond earrings, despite it not being part of her original plan.

Structure

1Introduction to the idea of a diamond ear stack
2Inspiration from Kylie Jenner
3Booking an appointment at So Gold Bk
4Selecting and getting multiple piercings
5The final ear stack reveal

Product placement

The video features the jewelry store 'So Gold Bk' where the creator gets multiple ear piercings and diamonds. The earrings themselves are also prominently displayed.

On-screen text

Favorite way to end a work week: Diamond Ear Stack Jenner cartilage eearring, one So Gold Bk appointment Gold options. you've gold, know things dangerous, piercing turn we different and suddenly financial decision. dangling natural was $600 she $400 ear. these sapphire, absolutely somehow matching diamond Birkin. know, be. the stack

Original caption

I went in for one piercing and left with two diamonds 😭✨ I've been slowly building my dream ear stack for years, and this appointment was supposed to be the final touch. Then So Gold started pulling jewelry and suddenly one piercing became two. The dangling diamond was inspired by a Kylie Jenner ear stack I'd had saved forever, and the pink sapphires somehow ended up matching both my custom pink diamond ring and my Hermès Birkin 😭🩷 If you're looking for ear stack inspiration, cartilage piercing ideas, fine jewelry piercings, or a piercing studio in NYC, So Gold will forever be one of my favorite places. Their jewelry is gorgeous, the styling process is so thoughtful, and they genuinely help curate your ear instead of just piercing it. Five years, multiple appointments, and more money on ear jewelry than I'd ever publicly admit later... I think my dream ear stack is finally done ✨ 📍So Gold BK #earstack #cartilagepiercing #finejewelry #nycpiercing #naturaldiamonds