Building my diamond ear stack:

@maya.trends

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Selling · Other Product

Luvansh

Why it worked

The video combines aspirational content (diamond jewelry) with practical information (pricing, discounts, location) in a relatable "girlies need to know" format. The creator's personal journey and excitement about building an ear stack create engagement, while the mention of a pop-up shop and in-person discount adds urgency and exclusivity.

Summary

The creator shares their experience finding and purchasing diamond earrings from Luvansh, a brand with a pop-up shop in Brooklyn offering in-person discounts. They highlight the quality and pricing, suggesting it's a great place for custom pieces and continuing their ear stack build.

Structure

1Introduction to the diamond ear stack hunt
2Discovery of Luvansh online and their Brooklyn pop-up
3Highlighting the quality and wholesale pricing
4Mentioning loose diamonds and gemstones
5Call to action to check out the brand

Product placement

The video prominently features jewelry from Luvansh, including diamond studs, necklaces, rings, and bracelets, with prices displayed. The brand name 'Luvansh' is visible on packaging and in the store window.

Call to action

Original caption

I wanted to gatekeep this so bad but the girlies need to know 💎 I already ordered my 3 carat total weight studs from @Luvansh online and THEN found out they had a Brooklyn pop up where you get an extra 5% off in person. The quality is near wholesale price without needing industry connections. And they have loose diamonds and gemstones too so I’m definitely coming back for custom pieces. The ear stack build continues 👀 #diamondearrings #jewelrytiktok #earstack #blackgirlluxury #tennisbracelet

More from @maya.trends

Their other posts in the index, biggest breakout first.

The creator encourages viewers to check out Luvansh, implying they should visit the pop-up or shop online.

On-screen text

Building my diamond ear stack: Diamond Earring Hunt (Prices included) girlies gem been my stack online found 3 studs and they up Brooklyn I buy person 5% it's pricing needing connections unbelievable had I guys getting

Transcript

I wanted to gatekeep this so bad but the girlies need to know. I already ordered my 3 carat total weight studs from Luvansh online and THEN found out they had a Brooklyn pop up where you get an extra 5% off in person. The quality is near wholesale price without needing industry connections. And they have loose diamonds and gemstones too so I’m definitely coming back for custom pieces. The ear stack build continues. I've been on the hunt for my dream ear stack. And while I was online researching, I found the perfect 3 carat total weight studs from Luvansh. And then I found out that they had a pop up shop in Brooklyn right now. And then I learned that if you buy anything in person, you get an extra 5% off. It's near wholesale pricing without needing any industry connections. Unbelievable. So I had to put you guys on. And I can't wait to show you guys what I ended up getting.