Why it worked
The video uses a popular meme format ('same character') to grab attention and then subtly introduces the AI facial analysis tool as the underlying technology, leveraging curiosity and the trend for organic reach.
Summary
The video showcases various clips of the same actor in different scenes, with the text overlay "Same character btw". It then transitions to a screen recording demonstrating facial analysis technology from FaceIQ Labs, with a score of 0.4, followed by another score of 7.4. The caption mentions "Facial analysis with @FaceIQ Labs".