Did you know Canva has a secret Gen Z mode?

@shinleah

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SoundTikTok sound · original sound - th3_suttons

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Canvacanva.com

217 videos118 creators

Why it worked

The video taps into a sense of discovery and insider knowledge by revealing a hidden feature within a popular tool, appealing to users' curiosity and desire for unique functionalities. The use of internet slang and playful renaming aligns with current trends, making the content relatable and shareable within the target demographic.

Summary

The creator demonstrates a hidden "Gen Z mode" in Canva by changing the language setting to "English (chronically online)". This mode renames various features with playful, internet-culture-inspired terms and adds a "Zoomies" timer with music options.

Structure

1Introduce Canva's secret Gen Z mode
2Explain how to activate it via language settings
3Showcase renamed features and the "Zoomies" timer
4

Original caption

Ummm… @Canva when did you roll out this Gen Z mode. 😂 Change your language setting to English (chronically online) and see what happens. Would you use this? #marketing #canva #genz #tips #language

More from @shinleah

Product placement

Canva: ACTS - a graphic design platform. Its interface is operated to demonstrate a feature. Removing it would change what happens in the video. Asana: APPEARS - a link in the creator's bio leads to Asana's website, but the video does not interact with it or mention it. Removing it would not change what happens in the video.

Call to action

Let me know what you think.

On-screen text

Did you know Canva has a secret Gen Z mode? CANVA Z GO ACCOUNT, LANGUAGE ENGLISH ONLINE, WHAT EDITOR SEE ROBOT UPLOAD RECEIPTS. THINGIES WHICH DO TOP CRIB COPY HERE. ENABLE MODE. YEETS SPAWN DUPE. TEA ZOOMIES THEN IDEA FEATURE, ZOOMIES LOOKS TIMER. FOCUS CAN DIFFERENT TYPES, FI. PLAYS MUSIC. MARKETING. THINK INTERESTING. DEBATING TEAM COPY SOUND PLAYFUL FUN. COOL. KNOW

Transcript

Ummm… @Canva when did you roll out this Gen Z mode. 😂 Change your language setting to English (chronically online) and see what happens. Would you use this? #marketing #canva #genz #tips #language So Canva has a Gen Z mode. Go to your account, language, change your language settings to English (chronically online) and this is what you'll get. So when you're in the actual Canva editor, you can see they call their AI robot stuff, the upload button, receipts. They have a random button called thingies, which opens up all the different elements I believe you can do. And then up top, you can see they've changed all the copy here. Enable IRL mode. Yeets. Spawn a dupe. And then also, they have this below. They have T, which is taking notes. Then they have this feature, I had no idea they had this feature, but it's called Zoomies. And it looks like a timer. You can set a timer. I don't know if it's a focus timer. You can add different types, music. Fl. It plays music. I work in marketing. I think this is super interesting. I'm always debating with my team, how do we make our copy and messaging sound playful and fun. I think this is really cool. Let me know what you think.

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