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8.2Talking HeadOther hookEntertainment
Hook
Brand slogans be like:
@awkwardmarina
309.4K followers · usually 2.3K views a post
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18.9K
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1.7K
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Why it worked
The video uses a common, relatable observation about marketing language and presents it in a humorous, fast-paced format. The repetition of the word "happy" in various slogan constructions creates a comedic effect that resonates with viewers familiar with advertising tropes, leading to high engagement.
Summary
The video humorously lists various brand slogans that all revolve around the concept of "happy." The creator recites a series of short, catchy phrases, each presented as a typical brand slogan, highlighting the repetitive and sometimes nonsensical nature of corporate marketing language.
Structure
- 1Introduction of "Brand slogans be like:"
- 2Recitation of "Find your happy."
- 3Recitation of "Bring the happy."
- 4Recitation of "Make happy happen."
- 5Recitation of "Happy starts now."
- 6Recitation of "Happy is what we do best."
- 7Recitation of "Think happy."
- 8Recitation of "Do more happy."
- 9
Original caption
Why is happy an adjective, a noun, and a verb???? #adsbelike #corporatecore #capitalismcore #brandslogans
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