@awkwardmarina — 33x breakout

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Popular girls in Westchester NY in the early 2000s:

@awkwardmarina

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Why it worked

The video succeeds by tapping into highly specific, nostalgic cultural tropes that resonate with a niche audience, combined with a relatable and humorous character performance.

Summary

A creator performs a comedic skit portraying the stereotypical behavior and dialogue of popular teenage girls in Westchester, New York, during the early 2000s. The video highlights specific cultural references of the era, such as Dylan's Candy Bar, fake Ugg boots, and local social venues.

Structure

1Introduction of the Westchester popular girl persona
2Mocking the viewer for low Broadway show attendance
3Boasting about wealth and city girl status
4Insulting the viewer for wearing fake Uggs
5Discussing expensive possessions and local venues

On-screen text

Popular girls in Westchester NY in the early 2000s: How many Broadway shows have you seen? Ohmygod, only three?? Are you poor? Are you secretly poor? I see three a month. I'm a real city girl. "You live in a mansion in Scarsdale" But I see Broadway shows all the time. I'm a real city girl. You've never been to Dylan's Candy Bar? Oh, my god, Dev, she's never been to Dylan's Candy Bar. Just so you know, I can, like, totes tell that you're wearing Fuggs. "Fuggs?" Fake Uggs. Let's talk about all the expensive things that we own. My parents recently went to the Westchester MAWWL, and they got me a T.V. Have you ever been to Life: The Place To Be? "What is Life: The Place To Be?" It's the club, duh. Aren't we too young to go to the club? ...no? We're literally 13. That's adults.