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20.8Talking HeadOther hookCreator Economy
Hook
This is a
@realsimonsquibb
459.4K followers · usually 47.8K views a post
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Promoted product
Simon Squibb's documentary
Why it worked
The video uses a provocative and attention-grabbing hook, directly challenging a large institution (universities) and positioning the creator as a disruptor. The promise of a "documentary" adds an element of authority and depth to the message.
Summary
A multi-millionaire addresses universities, stating he will "shut them down" by fixing their broken systems. He announces that a documentary about this topic is now live on YouTube.
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Transcript, structure and on-screen text
5 beats, a 47-word transcript and 16 lines of on-screen text — the parts you need to write your own version.
Original caption
you have been WARNED… 😡 Full documentary now LIVE on YouTube. #simonsquibb #uni #documentary
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