This is a

@realsimonsquibb

578.7K followers · usually 124.4K views a post

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SoundTikTok sound · original sound - realsimonsquibb

Promoted product

Simon Squibb's documentary

Why it worked

The video uses a provocative and attention-grabbing hook, directly challenging a large institution (universities) and positioning the creator as a disruptor. The promise of a "documentary" adds an element of authority and depth to the message.

Summary

A multi-millionaire addresses universities, stating he will "shut them down" by fixing their broken systems. He announces that a documentary about this topic is now live on YouTube.

Structure

1Message to universities
2Self-introduction as a millionaire
3Declaration to "shut down" universities
4Announcement of a documentary
5Call to watch on YouTube

Product placement

Forbes: merely APPEARS - a magazine cover in the background, removing it would not change what happens in the video. Arc'teryx: merely APPEARS - a logo on the jacket, removing it would not change what happens in the video. YouTube: ACTS - the platform where the full documentary is available, removing it would change the destination of the CTA.

Original caption

you have been WARNED… 😡 Full documentary now LIVE on YouTube. #simonsquibb #uni #documentary

More from @realsimonsquibb

Call to action

Full documentary now LIVE on YouTube.

On-screen text

This is a message to all universities IS My name is Simon MILLIONAIRE I'm a multi-millionaire DOWN YOUR SYSTEM My boss thinks he's famous we documentary NOW LIVE ON YOUTUBE

Transcript

This is a message to all universities. IS My name is Simon. MILLIONAIRE I'm a multi-millionaire. DOWN YOUR SYSTEM. I'm going to shut you down by fixing your broken system. My boss thinks he's famous. We just made a documentary. Go watch it. NOW LIVE ON YOUTUBE.