He had ONE chance... 🤯

@realsimonsquibb

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SoundTikTok sound · original sound - realsimonsquibb

Promoted product

What's Your Story?

Pre-order Simon Squibb

5 videos2 creators

Why it worked

The video uses a relatable scenario of someone being engrossed in their phone to deliver a motivational message about self-limiting beliefs, making the book's premise immediately relevant and intriguing.

Summary

The creator approaches a man on an e-bike, who is busy on his phone. The creator uses this interaction to discuss how people tell themselves stories that aren't true, preventing them from achieving their dreams. He then reveals his book, "What's Your Story?", as a resource to help people change their mindset.

Structure

1Approaching a busy person
2Discussing self-limiting beliefs
3Introducing the book
4Explaining the book's purpose

Original caption

When I was 15 and sleeping on the street the only reason anything changed was that I knocked on a stranger's door instead of thinking before I went up that they'd say no. This guy had something standing right in front of him and he told himself a story that wasn't true! Link in bio to get my new book! #simonsquibb #story #dream

More from @realsimonsquibb

Product placement

What's Your Story? (book): Acts - The book is shown and discussed as the solution to a problem. Removing it would change the video's purpose. Simon Squibb (author): Appears - His name is on the book cover. Removing it would not change what happens in the video.

Call to action

Link in bio!

On-screen text

He had ONE chance... *phone pings* Sir, I'm busy. What's your dream? I'm busy sir. People are busy, at the end of the day, luck will come your way. And you won't even realise it. looking down at your phone. You're doing what told you to do. and you go and do it. He's not thought Hold on a minute. standing here with two cameramen and I just walk away. People tell themselves that isn't true. this book is about. This must be a scam. It can't be good. It's not real. It won't help me. He told himself a story that isn't f*cking true. And people are doing it every single day. Link in bio! to help people stop thinking that way and realise, you know what? Link in bio!

Transcript

Get off your phone. Excuse me? Get off your phone, I've got an important question to ask you. *phone pings* Sir, I'm busy. What's your dream? I'm busy sir. People are busy, at the end of the day, luck will come your way. And you won't even realise it. looking down at your phone. You're doing what told you to do. and you go and do it. He's not thought Hold on a minute. standing here with two cameramen and I just walk away. People tell themselves that isn't true. this book is about. You know what his story was just then? This must be a scam. It can't be good. It's not real. It won't help me. He told himself a story that isn't f*cking true. And people are doing it every single day. Link in bio! to help people stop thinking that way and realise, you know what? Link in bio!