Why it worked
The video uses a relatable scenario of someone being engrossed in their phone to deliver a motivational message about self-limiting beliefs, making the book's premise immediately relevant and intriguing.
Summary
The creator approaches a man on an e-bike, who is busy on his phone. The creator uses this interaction to discuss how people tell themselves stories that aren't true, preventing them from achieving their dreams. He then reveals his book, "What's Your Story?", as a resource to help people change their mindset.