How Jaguar KILLED it's own brand... 😳

@realsimonsquibb

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Promoted product

Jaguar

Product placement

Jaguar: ACTS - it is the car brand being discussed and critiqued. Removing it would change the video's topic. Waymo: ACTS - it is the autonomous driving technology/service that is being contrasted with Jaguar's brand identity. Removing it would change the video's topic. Fluid: APPEARS - it is the name of the creator's past agency, mentioned as context. Removing it would not change the video's core message about Jaguar. Stan: APPEARS - it is the platform hosting the creator's bio link. Removing it would not change the video's core message about Jaguar.

On-screen text

How Jaguar KILLED it's own brand...nSo Jaguarnon so many levels.nBrand is where value is.nThis Waymo.nExcuse me,nThere's no one there!nThis is Waymo brand.nIt's actually a Jaguar.ngoing to buy a Jaguar.nIt looks like a Waymo.nWhy would you buy one?nThe carnaspired to have.nAnd then slowlynthey lost their way.nWhen you're buildingnyou need to understandnwhere your brand fitsnin the food chain.nAnd don't make shortcutsnand do dealsnthat hurt your brand.nA brand, ultimately,nwhat you won't donthan what you will do.nPeople have to remembernthat brand is,nwhat you won't do.

Original caption

Why nobody will buy a Jaguar now… 😳 When I ran my agency Fluid I focused on deals for well perceived companies, because once people stop seeing you as the premium choice you never win that back. A brand is really about what you refuse to do, and Jaguar forgot that the day they let their dream car become a Waymo. #simonsquibb #entrepreneur #business