3 free marketing certifications that recruiters actually recognize and I've barely seen anyone talk about them.

@sabelpop

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Salesforce Trailhead, Mailchimp Academy, LinkedIn Marketing Labs

Why it worked

The video provides high-utility, actionable career advice that directly addresses a common pain point for job seekers. By framing the certifications as 'secret' or under-discussed, it creates a sense of exclusive value that encourages saving and sharing.

Summary

The creator lists three free marketing certification programs that she claims are highly valued by recruiters. She explains the benefits of each platform and encourages viewers to complete them to improve their job prospects.

Structure

1Introduction to the value of free marketing certifications
2Highlighting Salesforce Trailhead for CRM skills
3Explaining the importance of Mailchimp Academy for email marketing
4Recommending LinkedIn Marketing Labs for platform expertise
5Closing with a call to follow for more career advice

Product placement

The video explicitly promotes three specific professional certification platforms: Salesforce Trailhead, Mailchimp Academy, and LinkedIn Marketing Labs.

Call to action

Original caption

3 free marketing certifications recruiters actually recognize. Save this to level up your marketing this weekend @Salesforce @Intuit Mailchimp @LinkedIn #marketingcareer #marketingjobs #jobsearch #freecourses #marketing

More from @sabelpop

Their other posts in the index, biggest breakout first.

Save this for the weekend and follow me because I have this as a whole series on my account.

On-screen text

If I wanted to land a job in marketing... FREE CERTIFICATIONS (part 4) Salesforce Trailhead Mailchimp Academy LinkedIn Marketing Labs

Transcript

I've been in marketing for 13 years and the third one shows up where recruiters can't miss them. Certification number one, Salesforce Trailhead. Every badge and every super badge is completely free and Salesforce is everywhere in B2B and in other industries as well too. It's typically the CRM or customer relationship management platform of choice. So walking into an interview and knowing your way around Salesforce is a major plus. The official proctored exam to get Salesforce certified does cost money, but the free badges are plenty to prove that you know your way around the platform. Certification number two, Mailchimp Academy. These are free email marketing certifications and why it matters is because email is everywhere across every single industry and it's likely never going to die. I would even argue it's the highest ROI channel in marketing. Most candidates can't talk about deliverability, automation, segmentation and more that this academy helps to teach you. You do have to join Mailchimp to access this, but it is free. And third, the one that I teased, LinkedIn Marketing Labs. This is LinkedIn's own certification program and it's completely free. And when you pass, the badge gets directly added to your profile. This is everything from LinkedIn ads, reading campaign data, basically it's a big walkthrough of LinkedIn. And right now in marketing, I am spending a lot of time on LinkedIn, so this is incredibly important. Save this for the weekend and follow me because I have this as a whole series on my account.