I'm wondering if I should even put concealer on, considering I will probably cry it off in 2.5 seconds.

@sabelpop

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Skinny Confidential Hot Mess Ice Rollershopskinnyconfidential.com

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Why it worked

The video succeeds by pairing a highly relatable, vulnerable personal story with a practical, visual demonstration of a beauty tool, making the product feel like an essential part of the creator's real-life coping mechanism.

Summary

A woman shares her raw, emotional experience of being blindsided by a breakup while getting ready for work. She uses an ice roller on her face throughout the video to manage puffiness from crying.

Structure

1Opening hook about crying off makeup
2Sharing the story of a sudden breakup at 36
3Expressing vulnerability and the need for distraction
4

Original caption

well not putting makeup on made getting ready for work faster. Your best song and snack recommendations please. #breakup #womenintheir30s

More from @sabelpop

Product placement

The creator uses a Skinny Confidential Hot Mess Ice Roller on her face throughout the video to reduce puffiness.

On-screen text

wondering how do you get broken up with at 36? put concealer on, considering I will cry it off in 2.5 seconds. Yesterday wasn't my first breakup, but hopefully it's my last. So, how do you get broken up with at 36? I thought it would be a little more emotionally mature, thoughtful. Instead, I was blindsided. It came out of nowhere and it reminded me of something that would happen in my 20s. We were two years in, talking about moving in together, and then it's over. I'm having a hard time not crying, but I have to go to work. I know that I might get some comments that say it wasn't meant for me and what's meant for me won't pass me by and I know those are very well intentioned, but I just can't handle those things right now. I really need some maybe song recommendations, snacks, something to take my mind off of this. And if anyone else out there is in their mid to late thirties who's facing a breakup, you're not alone. I hope we can get through this quickly.

Transcript

I'm wondering if I should even put concealer on, considering I will probably cry it off in 2.5 seconds. Yesterday wasn't my first breakup, but hopefully it's my last. So, how do you get broken up with at 36? I thought it would be a little more emotionally mature, thoughtful. Instead, I was blindsided. It came out of nowhere and it reminded me of something that would happen in my 20s. We were two years in, talking about moving in together, and then it's over. I'm having a hard time not crying, but I have to go to work. I know that I might get some comments that say it wasn't meant for me and what's meant for me won't pass me by and I know those are very well intentioned, but I just can't handle those things right now. I really need some maybe song recommendations, snacks, something to take my mind off of this. And if anyone else out there is in their mid to late thirties who's facing a breakup, you're not alone. I hope we can get through this quickly.