The bones are the same and there's exactly one new ad format in the GML 2026 keynote

The bones are the same and there's exactly one new ad format in the GML 2026 keynote that was built specifically for businesses like yours. And it's the most significant shift in the home service lead generation in the last decade. Plus two announcements that most home service operators completely missed. So let's stick into all three. Three GML announcements that change home services. Announcement number one business agent for leads. This is the one that changes everything for home service businesses. Google announced a new lead format called Business Agent for Leads and here's what it does. Right now when a homeowner searches for Pest Control and clicks your ad, they go to your landing page and they fill out a form. That's a funnel. Search click land form. Business Agent for Leads eliminates the click and the landing page entirely. Instead, a homeowner searches for Pest Control in your market, they search for your ad and AI mode and they can start typing questions directly into the ad. Questions like, do you service my zip code. How much does a termite inspection cost? How quickly can you get out here? A Jim and I powered AI agent answer those questions that directly in real time pulling those answers from your website. So again, guys, please, I'm begging you. Make sure your websites know how to speak to machines. When they're ready, they submit a pre-filled lead form, name, contact and service request without ever leaving the search results page. Now, here's the honest. Business agent for leads is currently an in pilot for education environmental If your service pages are vague, slow and machine-unreadable, the agent gives a bad answer to your prospect. If your site is clean, specific and structured, your agent sells for you. 24 hours a day without you paying anything to do it. This is the smart site 2.0 argument in the most concrete terms possible. Your website is no longer just about landing pages. It is the brain of your AI sales agent. Announcement number two. Ask advisor.