Google's AI ignores #1 rankings

@mat.rogers

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Google's AI

Why it worked

The video addresses a significant and potentially alarming shift in SEO strategy, directly challenging long-held beliefs about ranking importance. By highlighting the unexpected behavior of Google's AI, it creates urgency and provides valuable, actionable insights for businesses relying on search engine visibility.

Summary

The video explains that Google's AI search answers often do not cite the number one ranked websites, with many sources coming from outside the first page of results. This is due to recent changes Google made to its AI search in January, which significantly impacts traditional SEO strategies.

Structure

1Introduction of the problem: Google's AI ignores top rankings.
2Explanation of how AI answers source information.
3Data showing AI cites sources outside page one.
4Reason for the change: Google's January updates.
5Promise to reveal what AI cites instead.

Product placement

Google's AI: an AI system that ranks websites and provides answers to user queries. It acts by analyzing search results and generating AI answers. Removing it would change how search results are presented. Apple: a company logo visible on a laptop. It merely appears. Removing it would not change what happens in the video.

Original caption

Google's AI is changing SEO. Your #1 ranking might mean nothing if you're not cited by AI. Competitors on page 4 are getting quoted while you're ignored. This flips everything you know about ranking. #SEO #GoogleAI #MarketingTips #BusinessGrowth #DigitalMarketing #SEOtips

More from @mat.rogers

Their other posts in the index, biggest breakout first.

On-screen text

MAKE YOUR MARK Google's AI ignores #1 rankings MATT ROGERS PROFESSIONAL GROWER AND LIZARD AND THIS IS SEARCH AND DESTROY THE ONLY HOME IN FRONT CUSTOMERS FOR THEM COMPETITORS THERE FIRST SAY MAKE EVERY SEO GUY SOLD A RETAINER UNCOMFORTABLE YOUR #1 YOUR #1 RANKING ON GOOGLE MEANS ALMOST NOTHING TO AI RANKING MEANS NOTHING TO AND I CAN GOOGLE'S BEHAVIOR YEARS GAME HAS GET ON TOP OF GOOGLE NUMBER ONE CLICK THE WHOLE AND A LOT PEOPLE GET SPIN ON IT SPIN ON IT WHAT'S ACTUALLY ACTUALLY HAPPENING WITH GOOGLE'S AI ANSWERS RIGHT NOW QUESTION AND GETS OF THOSE AI THE TOP THE SOURCE FROM BUSINESSES THE PAGES IT CITES NOT THE NUMBER ONE A LOT OF FIRST PAGE SOME OF RANK IN THE HUNDRED AT REALITY ~6/10 CITED SITES ARE NOT FROM GOOGLE PAGE ONE AT ALL EVERY TEN AI CITES OUTSIDE PAGE ONE COMPETITOR COULD BE PAGE 4 FOR SEARCH QUOTED BY AI WHILE ONE RANKING COMPLETELY TODAY SHOW YOU THIS IS AND IT'S BECAUSE OF CHANGES IN JANUARY NOBODY'S YOU SHOW YOU WHAT INSTEAD SO SAVE BECAUSE IT EVERYTHING TOLD ABOUT SEO ON ITS HEAD

Transcript

My name is Matt Rogers, professional grower and lizard CEO of Lizard Marketing and Search and Destroy. The only home in front customers for them competitors there first. So I'm about to say something that's gonna make every SEO guy who's ever sold a retainer uncomfortable. Your number one, your number one ranking on Google means almost nothing to AI. And I can prove it with Google's behavior. For 20 years, the entire game has been simple: get on top of Google, number one click. And that's the whole religion and a lot of people get spin on it. Spin on it. But here's what's actually happening inside of Google's AI answers right now. When someone asks a question and gets one of those AI overview answers at the top, the source from businesses, the pages it cites, not the number one. A lot of them aren't even on the first page. Some of them don't rank in the hundred at all. Roughly six every ten AI cites outside page one. Your competitor could be page four for search, quoted by AI while your number one ranking completely ignored. Today, I'm gonna show you exactly why this is happening and it's because of changes in January nobody's explained to you. And then I'm gonna show you what instead. So save this one because it flips everything you've been told about SEO on its head.