Guys, I had to come outside.

@mat.rogers

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Selling · SaaS › Other SaaS

SmartSites my.fortispestcontrol.com ↗

Why it worked

The video leverages impressive performance metrics (100% scores across the board, sub-second load time) for a real-world website as social proof for the effectiveness of the creator's "SmartSites" product, creating a compelling narrative around technological achievement.

Summary

The creator is excited about the performance of a website called "SmartSites" which was developed by Matt Daniels. The website, "fortispestcontrol.com", achieved perfect scores in SEO and loading speed, impressing the creator.

Structure

1Introduction and reason for being outside
2Shout out to Matt Daniels and SmartSites
3Highlighting the performance of Fortis Pest Control's website
4Praising the website's speed and SEO metrics
5Expressing disbelief and excitement

Product placement

The video features the website "my.fortispestcontrol.com" and discusses its performance metrics, highlighting its speed and SEO scores.

Original caption

100 Performance. 100 Accessibility. 100 Best Practices. 100 SEO. LCP under half a second. Zero blocking time. Zero layout shift. Agentic Browsing 2/2. Fortis Pest Control just ran the table on every metric Google measures, on both mobile and desktop. This is what AI-ready infrastructure looks like. #smartsites #lizardmarketing

More from @mat.rogers

Their other posts in the index, biggest breakout first.

On-screen text

GTmetrix. The web should be fast. Executive Summary Performance Report for: https://my.fortispestcontrol.com/ Report generated: Fri, Jun 19, 2026 1:59 PM - 0700 Test Server Location: San Francisco, CA, USA Connection: FiOS Fiber 100/100 Mbps (25ms) Connection: FiOS Fiber 100/100 Mbps (25ms) A Performance 100% Structure 100% L: Contentful Paint 501ms T: Blocking Time 0ms C: Layout Shift 0 Top Issues LOW Avoid chaining critical requests 1 chain found LOW Avoid an excessive DOM size 629 elements LOW Avoid long main-thread tasks 1 long task found N/A Avoid excessive network payloads Total page size: 1.35MB Reduce Javascript execution time 20ms spent executing Javascript Focus on these audits first These audits likely have the largest impact on your page's performance. Structure audits do not directly affect your Performance Score, but help as a starting point for overall performance improvements. Page Details 1.6s How does this affect me? Modern web users have a short attention span and expect a fast and seamless experience. Slow load times can lead to high bounce rates and lost conversions.

Transcript

Guys, I had to come outside. So I wasn't screaming in the house. Take a minute to give a huge shout out to uh uh my uh good friend, developer, uh Matt Daniels, who has launched our original smart sites and is uh currently launching smart site 2.0. We just lost launched the Fourths site. We're about to launch the rid site. Um and the Fourths site scored 100 out of 100 for every single SEO, AEO. and GEO KPI for both desktop and mobile. Uh and uh two out of two for agnetic search, which is insane. It's a perfect website and the whole damn thing loads in under a second. It is wild. I cannot believe this. So congratulations Matt Daniels. Congratulations for this. Red. I can't wait to see you uh uh once you are live man. It's going to be beautiful. Holy shit. I.