I ended up on the news bc 5 million people saw my local bodega on TikTok

@barik.world

2.3K followers · usually 366 views a post

Views

321.3K

Likes

23.3K

Comments

248

Shares

100

SoundTikTok sound · original sound - barik.world

Why it worked

The video taps into a relatable experience of local community engagement around a popular sports event, amplified by the creator's personal narrative of unexpected virality and the subsequent media attention.

Summary

The creator's local bodega went viral on TikTok for showing the Knicks game, leading to 5 million views and media attention from USA Today and Barstool Sports. This unexpected virality resulted in a flood of notifications and attention for the creator.

Structure

1Walking home during a Knicks game
2Bodega showing the game on the sidewalk
3Creator makes silly videos of the bodega
4Videos go viral with 5 million views
5Media outlets reach out
6Creator overwhelmed by notifications

Product placement

TikTok (appears, used to host viral videos, does not change video content) USA Today (appears, news outlet, does not change video content) Barstool Sports (appears, media company, does not change video content) Empire State Building (appears, landmark, does not change video content)

On-screen text

Pinned 1.9M Pov: your bodega went viral for showing the Knicks game Pinned 2M In NYC, does the Whole Foods match the Knicks outside the bodega? Comments 733 Likes 386.5K Views 561 Empire State Building I need to go to there 15.4K barik.world Creator my family went to your viewing deck in 2017 and i still haven't been 3,501

Original caption

so… Knicks in 5? #nbafinals #newyorkcity #newyork #nyc I really went THIS viral

More from @barik.world

More breakout videos from this creator.

Transcript

Put a finger down if you were walking home during the Knicks game takeout and you saw the bodega on your block showing the next game on the sidewalks so you decided to make a few silly videos and 5 million people saw those silly videos and USA Today reached out and Barstool reached out and then the official TikTok account commented that you lost track of all of them and people you know in real life saw them and now you're getting so many notifications that you don't know what to do and you're not technically a Knicks fan because you're a New York transplant but you really, really want your city to win.