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4.5Talking HeadOther hookLifestyle
Hook
The most New York thing I've seen
@joeefowler
17.7K followers · usually 14.0K views a post
Views
61.9K
Likes
5.3K
Comments
76
Shares
2.7K
Why it worked
The video likely resonated due to its relatable "slice of life" content, humor derived from New York stereotypes, and a timely pop culture reference (Knicks in 5) that appeals to a specific audience.
Summary
The creator walks through a cafe in Soho, New York, and points out a "choking victim" poster as the "most New York thing" they've seen. The poster features a humorous quote related to New York stereotypes and mentions "Masani Pizza."
Structure
- 1Introduction and setting the scene
- 2Discovering the "choking victim" poster
- 3Reading the humorous quote on the poster
- 4Expressing amusement and calling it the "most New York thing"
- 5Concluding with a Knicks reference
Product placement
Rolling Stone magazine (appears, removing it would not change what happens in the video), Masani Pizza logo (appears, removing it would not change what happens in the video), Masani Pizza pizza cutter (appears, removing it would not change what happens in the video)
On-screen text
The most New York thing I've seen
Knicks in 5
Original caption
Knicks in 5 #nyc #newyork #knicks #newyorkcity
More from @joeefowler
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