Dell Technologies

@rileysresources

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Selling · SaaS › Other SaaS

Dell XPS 13seen in 3 videos →dell.com ↗

Why it worked

The video effectively targets students by offering a compelling deal on a popular laptop model and highlighting features relevant to their needs. The comparison with a competitor and the clear call to action further enhance its appeal and potential for virality.

Summary

The video showcases the Dell XPS 13 laptop, highlighting its features like a touchscreen, backlit keyboard, and long battery life, all available at a special student price of $599. It emphasizes the laptop's performance and convenience for students, comparing it favorably to the MacBook Neo.

Structure

1Introduction of Dell XPS 13 student deal
2Highlighting key features (touchscreen, keyboard, battery, performance)
3Comparison with MacBook Neo (Wi-Fi speed, touchscreen)
4Emphasis on design and suitability for student life
5Call to action to purchase via link in bio or dell.com

Product placement

Dell Technologies (ACTS - visible logo and spoken name, the video is about their product, removing it would change what happens in the video); Dell XPS 13 (ACTS - spoken name, the video is about this specific laptop, removing it would change what happens in the video)

Original caption

#Ad The @dell XPS 13 is available to students for $599, so make sure you get yours now before the school year begins at Dell.com! #DellPartner #DellCollab #XPS13 #backtoschool

More from @rileysresources

Their other posts in the index, biggest breakout first.

Call to action

make sure to head to the link in my bio or head to dell.com to purchase today!

On-screen text

Dell Technologies Dell just dropped their new XPS Laptop for a special student price of $599. So here's everything that you get Touchscreen ✅ Backlit Keyboard ✅ ✅ Long Lasting Battery Life ✅ Performance Comparison based on Dell XPS 13 and Macbook Neo specs as of July 2026 XPS supports standard features that the MacBook Neo does not, and one of the biggest things for me is a touchscreen. Gone are the days that you have to buy both a laptop and a tablet, because the Dell XPS 13 can do both. The Dell XPS 13 also comes with Wifi 7 while MacBook Neo specs list Wifi 6E and when we compare the speeds, that means that the Dell XPS 13 can deliver wireless speeds of up to 2.1x faster. With its premium design and the thinnest, lightest XPS 13 Intel processors ever, this laptop is truly built for the student life. As a student, I'm looking for a laptop that is both convenient and reliable, and the Dell XPS 13 is able to deliver on both of those requirements. So if you're looking to purchase a new laptop for the upcoming academic year, make sure to head to the link in my bio or head to dell.com to purchase today!

Transcript

Dell just dropped their new XPS Laptop for a special student price of $599. So here's everything that you get Touchscreen ✅ Backlit Keyboard ✅ ✅ Long Lasting Battery Life ✅ Performance You get a touchscreen, backlit keyboard, long-lasting battery life, and impressive performance. Comparison based on Dell XPS 13 and Macbook Neo specs as of July 2026 XPS supports standard features that the MacBook Neo does not, and one of the biggest things for me is a touchscreen. Gone are the days that you have to buy both a laptop and a tablet, because the Dell XPS 13 can do both. The Dell XPS 13 also comes with Wifi 7 while MacBook Neo specs list Wifi 6E and when we compare the speeds, that means that the Dell XPS 13 can deliver wireless speeds of up to 2.1x faster. With its premium design and the thinnest, lightest XPS 13 Intel processors ever, this laptop is truly built for the student life. As a student, I'm looking for a laptop that is both convenient and reliable, and the Dell XPS 13 is able to deliver on both of those requirements. So if you're looking to purchase a new laptop for the upcoming academic year, make sure to head to the link in my bio or head to dell.com to purchase today!