Hook
More breakout videos from this creator.
One of the biggest mistake upcoming artists make is they need to convince the entire world to listen to that. You don't need that. That is one of the fastest ways to waste money. Most successful artists or big labels are not looking for new audiences. They are borrowing existing audiences. Listen carefully. This is a one million dollar advice. The smartest music marketer understands something different. People rarely wake up and decide to discover a completely unknown artist. Most people discover new artists through artists they already love. If someone loves Burna Boy, there is a high chance they will enjoy other Afrofusion artists. If someone loves Asake, there is a high chance they will enjoy artists with similar street hop energy. If someone loves Arya Star, Ruger, and Vittoni. Do you know why? Because consumer behavior always leave footprints. And those footprints reveal where your fans are hiding. Number two, find communities before running ad. This is where many artists waste money. They run advertisement before understanding culture. That is a bad idea. Very bad idea. Because music spreads through communities, not advertisement. Advertisement only accelerates what community already accepts. Every successful artist has communities around them. On TikTok, Instagram, Facebook, Telegram, WhatsApp, and many places. These communities are constantly discussing music, sharing songs, comparing artists, following trends. And hidden inside those communities are your future fans. Never look there. But smart marketers do. Because communities reveal what people are already interested in. And it is easier to redirect existing interest than create new interest. And that is where data come into play. The thing is, you might not fully understand me by just listening. Sometimes you need to be taken step. So if you are a label executive, music promoter, or talent manager who is willing to understand the real secret of music marketing, send me a DM. We private session, let's talk about it. In this session, we are not just talking, but we'll take you through practical music industry strategies for over a decade. And trust me, I know how this thing truly works. Number three: promote the emotion and not the music. This is where most artists fail. They advertise song. But smart marketers advertise identity. That is why I always say something. I always say, "People don't like adverts." So the best way to advertise your music is to find a strategic way to present yourself before the audience. And that is the only way they can easily consume your music. People don't listen to Burna Boy because he's Burna Boy. They listen because of how he makes them feel. They follow Asake because of melodies. They follow his lifestyle, the energy, the identity. And that is why before promoting any artist, you must ask this question: What emotion are we selling? Because audience don't buy music. They buy meaning. They buy belonging. They buy identity, feelings. And once you understand the emotional reason people follow an artist, you can find millions of similar people. And that is when it becomes easier. Music marketing is not really about music. It is about psychology, behavior, attention. And once you understand that, you stop guessing and you start growing strategically. If you are a label owner, an artist, or a manager looking to build real, like real fan-based for your artists, and you are looking for guidance and mentorship, send me a DM. We private session, let's talk about it. It's not a free session, but the experience will save you lots of money.