Hook

—
Their other posts in the index, biggest breakout first.
IWC F tier this brand is completely lost right now and what is IWC even supposed to be pilot watches? dress watches? luxury sport watches? at this point they're just throwing stuff at the wall and nothing seems iconic anymore Omega A tier Omega is the smart person's luxury watch you want history? Omega has it you want quality? Omega has it and if you rock a Speedmaster you're in a very special club Audemar A tier nothing says new money like an Audemar and I love it when the Royal Oak came on the scene the watch game was changed forever the only thing holding it from S tier the John Mayer collaboration felt forced and the Swatch collaboration was questionable Franck Muller C tier a lot of people don't know this but Frank Muller put watchmaking back on the map the problem? their designs are all over the place some are beautiful but others are bizarre I've always had a soft spot for Frank Muller Longines B tier this is one of the most underrated brands in all of watchmaking with nearly 200 years of history it's one of the oldest watchmakers on the planet no hype no trends all prestige this is the kind of watch that whispers wealth and if you like this content make sure to follow for more!