Why it worked
The video taps into consumer curiosity about future Apple products and innovative designs, using a visually striking, albeit hypothetical, product to generate engagement.
Summary
The video showcases a conceptual "Apple iPhone 18" with a unique foldable design. It is presented in its box, then opened to reveal the screen, prompting viewers to consider its aesthetic appeal.
Structure
- 1Unboxing the phone
- 2Showing the phone's closed design
- 3Opening the phone to reveal the screen
- 4Displaying the phone's interface
- 5Asking for viewer opinion
Product placement
Apple iPhone 18's: ACTS - it is shown, opened, and interacted with, demonstrating its design. Removing it would change the video. Apple logo: APPEARS - it is a logo on the phone, not integral to the phone's function in the video. Removing it would not change the video.
On-screen text
Apple iPhone 18's new design
Do you think it's cool?