Why it worked
The video taps into consumer curiosity about future Apple products, specifically a foldable iPhone, which is a highly anticipated and speculated-upon device. The visual of the unboxing and unfolding is inherently engaging.
Summary
The video shows an unboxing of a fictional iPhone 18 foldable phone. It is presented in its packaging, then revealed and unfolded to show its dual screens.
Structure
- 1Unboxing the phone
- 2Revealing the phone
- 3Showing the phone folded
- 4Unfolding the phone
- 5Displaying the dual screens
Product placement
Apple: it ACTS - it is a phone that is shown being unboxed and opened. Removing it would change what happens in the video.
On-screen text
IPHONE 18 FOLDABLE PHONE